Case Studies

The work, unpacked.

Real engineering decisions. Real architecture trade-offs. Real business outcomes. Here's how each product was built and why.

On this page

01Lead Management System 02BreakIQ 03Saran Tax Solution 04Pragat Hanuman Ji 05Jewelry & Lifestyle Ecommerce

CASE 01

Shipped

Lead Management System

Business workflow + lead operations platform

The Challenge

Sales teams losing leads in spreadsheets with no follow-up automation or pipeline visibility.

The Solution

End-to-end lead lifecycle platform with assignment rules, automated follow-ups, status pipelines, and real-time analytics.

Role-based access (Admin, Manager, Agent)

Lead assignment + automation rules

Real-time activity feed

Custom pipeline stages

Export & reporting

Architecture & Engineering Decisions

Next.js App Router with server actions for mutations
PostgreSQL with Prisma for typed, migration-driven schema
Role-based middleware enforced at the route layer
Background jobs for scheduled follow-ups and reminders

StackNext.jsTypeScriptPostgreSQLNode.jsTailwind

Business Impact

40% faster lead response time. 3x pipeline visibility for sales managers.

CASE 02

Shipped

BreakIQ

Real-time workforce monitoring for teams & supervisors

The Challenge

Supervisors had no visibility into team compliance, causing SLA breaches and operational disputes.

The Solution

Live status-tracking dashboard with policy enforcement, threshold alerts, and historical reporting per agent.

Live agent status board

Configurable policy rules

Threshold alerts to supervisors

Shift-wise analytics

Audit logs

Architecture & Engineering Decisions

WebSocket layer for live agent status broadcasting
Time-series storage for break analytics and replay
Configurable rules engine for break policies per shift
Optimistic UI updates for sub-100ms perceived latency

StackReactNode.jsWebSocketsMongoDBExpress

Business Impact

Reduced unplanned overages by 60%. Saved 12+ supervisor hours/week.

CASE 03

Shipped

Saran Tax Solution

Tax consultancy business website

The Challenge

Established tax consultancy with zero digital presence losing leads to competitors with modern sites.

The Solution

SEO-optimized marketing site with service catalog, appointment booking, and lead capture funnel.

Service pages with schema

Booking integration

Blog/CMS

Lead forms

WhatsApp chat

Architecture & Engineering Decisions

Static generation for sub-1s LCP on marketing pages
Schema.org structured data for rich search results
Sanity CMS so non-technical team owns content updates
Edge-cached lead form with spam protection

StackNext.jsTailwindSanity CMSResend

Business Impact

12+ inbound leads/month from organic search within 90 days of launch.

CASE 04

Shipped

Pragat Hanuman Ji

Temple website + devotee community

The Challenge

Temple needed digital presence for event announcements, donations, and devotee engagement.

The Solution

Beautiful devotional site with event calendar, donation flow, and live darshan integration.

Event calendar

Online donations

Photo gallery

Multi-language

Newsletter

Architecture & Engineering Decisions

Multi-language i18n routing for English and Hindi
Razorpay integration with receipt generation
Cloudinary for optimized devotional imagery
Newsletter automation for event notifications

StackNext.jsTailwindRazorpayCloudinary

Business Impact

5x increase in event attendance. Enabled global donations from NRI devotees.

CASE 05

In Progress

Jewelry & Lifestyle Ecommerce

Premium ecommerce platform (WIP)

The Challenge

Boutique jewelry brand needed conversion-optimized ecommerce with luxury feel.

The Solution

Headless commerce with cinematic product pages, AR try-on roadmap, and Razorpay checkout.

Headless catalog

Wishlist + cart

Razorpay + COD

Order tracking

Admin panel

Architecture & Engineering Decisions

Medusa.js headless commerce backend
Custom storefront with cinematic product pages
Wishlist, cart, and checkout state persisted across sessions
Admin panel for inventory and order operations

StackNext.jsMedusa.jsPostgreSQLStripeTailwind

Business Impact

In active development. Beta launch planned Q3.

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